The Journey Begins
The digital age is well and truly upon us. This isn't a fad. This isn't a trend. This is the new normal.
Together, let's go on a journey. Come with me, and we'll investigate winning strategies and tactics for your small business. The digital world can be an overwhelming burden, but it doesn't have to be.
Brady Shearer, founder of Pro Church Tools, sums it up great, when he says we're living through the biggest communication shift in the past 500 years. Not since the invention of the printing press, has the way we deliver information changed so dramatically.
We're living through the biggest communication shift in the past 500 years. — Brady Shearer, Pro Church Tools
There have been big changes, sure. Radio and TV probably fall closely behind the revolution of the internet though. Communication has been democratised. Literally anyone can get online, and deliver a message, and plenty of the time, they can deliver it at no cost.
Is your business making the most of this new dawn? Are you attracting customers through new media sources like Facebook and Google?
Is your website adaptive to mobile devices, and easy to navigate?
Small business owners have so many balls to juggle, and to try to comprehend building a digital presence can feel overwhelming. Stick with me though, and we'll journey through this new landscape together, one step at a time.
Ultimately, I want to empower you to take advantage of this new paradigm. I'll hold your hand along the way, but you'll need to take ownership of your course of action sooner or later.
Give someone a fish and you feed them for a day. Teach them how to fish and you feed them for a lifetime. — Lao Tzu, Chinese Philosopher